..... The spring/summer 2012 collection by Hiltl The Utimate Trousers redefines the concept of what’s modern. The trousers fashion presented here is unique and more creative than ever, playing around with fabrics, details and styles in a truly unprecedented way. In keeping with the current trend, the Spring/Summer 2012 collection is dominated by lightweight fabrics and the creative use of vibrant fabric surfaces, textures and wash effects. Cotton remains the major theme for spring/summer 2012, and the application of a suitable wash finish continues to play a significant role. A more restrained and somewhat tamer vintage look now boasts more visible quality. The Hiltl silhouettes are slim and tight-fitting, yet they appear relaxed and soft. Hiltl’s success lies between trendiness and classic fashion. The color palette demonstrates a preference for natural shades, with new accents provided by blue, green and grey tones. In contrast to the previous season, however, the colors are more subdued.

The key to success for both industry and retail trade lies in innovation and sophistication. Products need to speak for themselves (value for money), and the retail trade has to show them off to their best advantage.